University Yield Campaign

Calculated by dividing the number of students who decide to enroll at a school in a given year, the "Yield" in college admissions refers to the percentage of students who choose to enroll in a particular college or university after having been offered admission.

GOAL

To create content focused on the student experience at Old Dominion University in efforts to encourage and secure enrollment commitments of admitted students.

Platforms: Instagram, TikTok, Twitter

Run Time: April 1, 2023– May 1, 2023

CONTENT IDEAS

Campus Beauty: Showcase the beauty of ODU’s campus with photos and videos of buildings, gardens, and landscapes.
Campus Traditions: Highlight unique traditions that happen at ODU such as homecoming events, annual festivals, Ice Cream and Cake dance, or special ceremonies.
Campus Foodie: Share photos and reviews of local food spots around ODU’s campus, highlighting the best places to eat
Local Experiences: shopping, dining, entertainment, leisure
Student Health & Wellness: Sports Teams and Student Recreation Center (SRC) activities
Highlight Entrepreneurship: successful ODU students careers/personal businesses
Highlight some of the most unique and interesting courses offered
Highlight Technology: Robotics programs, virtual reality, and 3D printing, Maker’s Space
Highlight The Arts: Chorus, Dance, Theater, Art & Design
Highlight Student Organizations
Showcase Diversity & Cultures represented on campus, including events, classes, and study abroad opportunities.
Decisions: Share posts from students announcing their acceptance/offers
Day in the Life/ Get Ready with Me Videos
- Class
- Meeting (professor and/or club)
- Game (Athlete and Fan)

METHODS

Why choose ODU video
TikTok Challenges
How To Videos
Video Diaries
Compilations
Student Quotes–Mini Interviews accompanied by pictures and/or video
Pictures & Footage of campus and from various campus events

SOURCES

• Admissions/Campus tours

• Living Learning Communities

• Student Recreation Center

• Monarch Dining

• Monarch Transit

• Study Abroad

• Campusgroups.com for activities

• Various Campus Organizations

EXAMPLE

Admitted Students Day Event 4/1 : Admissions

• Compilation of opening activities

• Student and Parent sound bites

• Compilation of tours and interest meetings

• Pictures and Boomerangs of student commitments (Library)

Copy: Why should I choose ODU? / What’s going on at ODU? / POV: When you become a Monarch

Hashtags: #ODU #monarchpride #odubound #welcomemonarchs #ReignOn #ChooseODU

Sample Posts